Make your dispensary easy for ChatGPT, Perplexity and Google AI to cite.
When a shopper asks an AI tool where to buy, we want your dispensary to be easy to find, verify and quote, and we measure what those tools actually say about you.
How AI tools decide who to cite
No one controls the answer, but four things consistently help a business show up.
Be crawlable
AI tools read the same pages search engines do. We make sure your menu, locations and answers are real pages on your domain that any crawler can fetch and render.
Be consistent
One correct set of facts about each store: name, address, hours, phone, services and licenses, matching across your site, Google Business Profile and directories.
Be quotable
Short, sourced answers to the questions customers ask, placed on pages with dates and clear authorship, so an AI tool has something accurate to cite.
Be measured
A monthly log of AI referral visits and a fixed panel of test prompts across the major tools, reported with the uncertainty that comes with them.
In cannabis, your website carries the load.
Google Ads and Meta restrict advertising for cannabis that contains THC. That leaves your website, your Google Business Profile and now AI answers as the places new customers can find you without paid ads. Those channels reward the same things: real pages, accurate facts and clear answers.
Rules differ by state and change often, and organic search is never guaranteed. We work inside your state's advertising rules and get your sign-off before anything publishes.
Nearby options include Your Dispensary, open until 10 pm with curbside pickup and a live menu with today's deals on its own site.
How we work
Audit
We read your site the way Google and AI crawlers do: rendering, menu visibility, structured data, business facts and how your stores appear in maps and directories.
Fix and build
We repair what blocks crawlers and build the pages that are missing: location pages, menu and category pages on your domain, and answers to real shopper questions.
Publish with sign-off
Nothing goes live without your approval. Copy stays within your state's advertising rules and your own standards.
Measure every month
Search Console, Analytics, your order data and a fixed panel of test prompts across the major AI tools, reported in plain language.
Start free. Go as far as you need.
Every engagement starts with what we can measure on your site today. Work beyond the free scan is scoped to your stores and priced after the audit.
Free website scan
One page checked for search, content, structured data and AI-crawler signals. Results in your browser in minutes.
Scan a pageVisibility audit
A full read of your site, menu, listings and competitors, with test prompts run on ChatGPT, Perplexity, Gemini and Google AI Overviews. You get a ranked 90-day plan.
Request the auditWebsite and search foundation
A fast, accessible website with real menu, location and answer pages, structured data and analytics events, built to be read by search and AI.
Talk to usMonthly growth and AI measurement
Local pages, educational content, listing upkeep and a monthly report that includes what AI tools said about you, including when they did not mention you.
Talk to usWhat you get
- Crawl and rendering audit, including how your menu appears to bots that do not run scripts
- Business and location structured data (LocalBusiness, Organization, FAQ, breadcrumbs, articles) that matches what is visible on the page
- Answer pages for the real questions shoppers ask about your stores, products and local rules, with sources and review dates
- Google Business Profile and directory consistency checks
- AI referral tracking in Analytics for ChatGPT, Perplexity, Gemini, Copilot and others
- A test-prompt panel run each month across ChatGPT, Perplexity, Gemini and Google AI Overviews, logged with date and result
- Monthly report in plain language with what changed, what did not and what we will do next
- Optional llms.txt and machine-readable site summary when it is worth the effort
What we do not promise
- A guaranteed mention or ranking in any AI tool
- A fixed number of citations
- Control over how a platform treats cannabis content
We report what we measure, including when a prompt does not mention you.
The foundation is real search work
For an independent dispensary we rebuilt the site, published local and educational pages and reported monthly. The same pages and business data are what AI tools read.
Reported changes over two calendar months from Search Console and the client's order tracking. They do not prove the work caused them.
Read the case studyQuestions
What is generative engine optimization (GEO)?
GEO is the work of making a business easy for AI search tools to understand, verify and cite. It builds on good SEO and adds clear entity facts, answer-style content, structured data and tracking of AI referral traffic.
Is GEO different from SEO?
They overlap heavily. AI tools draw on the same web pages that search engines index, so crawlable pages, accurate business facts and strong local signals help both. GEO adds answer pages written to be quoted and a way to test and measure what AI tools say about you.
Can you guarantee ChatGPT or Perplexity will recommend my dispensary?
No. AI tools pick their own sources and their answers change by prompt, location and model version. We make your site the clearest, most verifiable source about your stores, then test real customer prompts on a schedule and report what we see.
How do you measure AI visibility?
Two ways. We track referral visits from AI tools in Analytics, knowing some AI traffic arrives without a referrer. And we run a fixed panel of customer-style prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, log the date and result, and compare month to month.
Does cannabis content get cited by AI tools at all?
Educational and local information does: store hours, locations, product types, laws and how-to answers. Tools and platforms apply their own rules to cannabis, so we focus on accurate, compliant, informational content and do not promise how any platform treats it.
Do I need an llms.txt file?
It is optional. No major search engine has confirmed it as a ranking or citation factor, so we treat it as a low-cost experiment. We publish one when it is useful and never sell it as a result.
See what AI says about your dispensary today.
Send your website and city. We will run your first test prompts and show you what we find.