Web & Search

Cannabis operators cannot rely on paid ads the way mainstream retailers do. Platform policies restrict or outright ban cannabis advertising. That makes organic search, local discovery, and a fast, indexable website your most durable acquisition channel. We build sites and content systems designed to perform in that environment.

Our web projects are engineered for speed and discoverability from day one. We use static generation where possible, optimize images and fonts aggressively, and implement structured data so search engines understand your business type, location, and services. For dispensaries with multiple locations, we build location-specific landing pages that rank for neighborhood and city-level queries without duplicate content penalties.

Who this is for

This service is ideal for dispensaries launching their first location, brands entering new state markets, and established operators whose current site loads slowly or fails to rank. If your marketing team is spending budget on ads that get rejected, or if your menu site is buried on page three of search results, we can fix that.

What you get

Every web engagement includes design, development, content architecture, and post-launch performance monitoring.

• Responsive, accessible website design and development
• Technical search audit and remediation
• Content strategy and editorial systems
• Local search optimization for dispensary locations
• Programmatic landing page systems
• Schema markup, sitemaps, and Core Web Vitals optimization

Representative tech stack

We choose technologies that maximize performance, portability, and editorial flexibility.

Content systems that scale

We typically set up Sanity or a headless CMS so your marketing team can publish strain profiles, location updates, and blog content without touching code. For larger operators, we build programmatic content systems that generate hundreds of localized landing pages from a single content model — perfect for multi-state brands that need presence in every market they serve.

Performance is not an afterthought in our builds. We optimize images, fonts, and third-party scripts aggressively, and we verify every site against Core Web Vitals before launch. Every project ships with structured data markup, XML sitemaps, and search console submission as standard. We also set up ongoing performance monitoring so you know immediately if a deployment regresses load times or search visibility.

Pricing posture

Website builds are fixed-price projects. Search work is available as a one-time audit and setup or an ongoing monthly retainer. Content production is priced per article or per month depending on volume.

Related services

A fast website needs a reliable backend to handle orders, inventory, and customer data. Many of our web clients also upgrade their POS or build custom integrations to connect their online presence with in-store operations.